Exactly. And that's why we got --
Well, I think there's a bigger problem.
I think it's price, 'cause $39.95,
that's not a price you would sample new wine at.
Here's a fact.
97% of wine sold in America
is sold for under $14 a bottle.
97%.
What's your cost for this bottle?
That's $5.93.
So why are you selling it so expensively when you can get
to that $14.99 price point?
Because, I mean, it's just classical strategy.
Either you're small volume, high margin or --
So how's that strategy working for you?
It's a long-term play because this is gonna grow over time.
Greiner: Well, it's something you could change.
You've got to have an introductory.
You've got to have a price point where people can --
No, but, Mark, I think you're going down the wrong road.
I don't think it matters what the price is.
And yes, 97% are sold to that. Greiner: I do. I think it matters a lot.
A Sauvignon blanc costs $35.
The problem here is people need to try it.
Well, that's my point, Robert.
Mark is right on the money.
It's that sweet spot of being under $15, right?
-Yeah. -And if it's not what you like,
you haven't really lost that much. Exactly.
I like all wines, and I appreciate the mastery
of what you've made here, but two big issues here.
One is getting trial. I think Robert brought that up.
Breaching the $14 price point is very hard.
Very hard.
-Well, I mean, lowering the price
is not going to get people to buy more.
We've experimented with that, and it's not sustainable.
I'm not sure about that. That's 97% of the market.
Let's focus on the issue of valuation.
You have to ship 50,000 cases to break even.
How many cases are you shipping?
Yeah.
Well, I was doing about 400 or 500 cases a year.
400 or 500? Yeah.
You know what? I'm a product person.
I've done wine deals.
I'm not Kevin,
but I'm not snobby about wines, frankly.
Tastes good. Looks good.
First white wine I've liked, and I like all four.
It's like drinking a soda.
It's kind of like a dream come true.
-Thank you. -I loved it.
And you're saving the bees.
So to me, I feel like it doesn't really matter
the things that you were just saying,
because at the end of the day -- What are you talking about?
This is a hobby. It's not a hobby!
And let me tell you something.
I have talked with my fellow Sharks.
Here's the bottom line.
We're going to make you an offer.
Herjavec: Yes. And the offer is this.
you're going to get four Sharks --
Mark, Daniel, myself, and Robert.
Okay. So we're going to make you an offer.
$750,000, but we want 40%,
10% for each Shark. Cuban: For each Shark.
We will help you.
You need the trajectory
of the publicity, the sales, the recognizability.
Do you know how rare it is that you get four Sharks?
I don't want Kevin to be left out, and I want him --
Kevin does not want to be in.
We are very comfortable without Kevin.
I can't do it. I have very complex contracts.
Solomon: Yeah, I know -- Kevin O'Leary Wines.
Look, there's two things. One, this is non-negotiable,
'cause this is the only way we're going to get four in.
So you're going to have to say yes to the 40%.
There's no negotiating.
And two, the second goal is,
other than the environmental issues,
we're going to destroy O'Leary Wines.
[ Laughter ] We're just going to blow them away.
And whatever he's going to sell, we're going to sell four times
as much 'cause there are four Sharks.
I don't want to put any business out of business.
You're gonna get an education. I just want you to do great.
Here's my counter.
-No. No. -Listen, listen, listen.
-No, no, no. -Nope.
Please understand, your numbers make no sense.
You asked for $750,000.
We're doing this because we're believing in the long term
and because of what Lori explained.
And because the value of four of us working together.
This is non-negotiable, Ayele. This is a yes or no.
If I were you, I wouldn't even think about that.
You're, like...
♪
Then let's do this.
Yes, sir!
[ Cheering ]
To Bee d'Vine honey wine!
We can do a little Ethiopian dance.
♪
What he did. Uh-huh. Okay. Greiner: Is that it? 00:03:58.822,00:00:00.000 I like to Pee-Wee Herman victory dance.
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